Jamison Bedding has a “chilling” new Gel Comfort line. Just ask Captain Cool.
The Brentwood, Tenn.-based producer, making a major new product push here, is touting cool comfort and cool sleep with the introduction of a new specialty line of gel and memory foam called Gel Comfort. To help promote the line the company is introducing “Captain Cool,” a penguin character and mascot.
To be used in retail promotions and events, the Captain Cool plushie will be outfitted with a Jamison-branded blue cape and will be present en masse in a designated “Chill Room” in the company’s High Point Market showroom, International Home Furnishings Center M-531.
The Chill Room will showcase the new line plus a comprehensive point-of sale program that includes matching top-of-bed items, signage and POP materials, coordinated latex sleeping pillows and a modular tower for displaying all Gel Comfort accessories.
The new four-model Gel Comfort collection incorporates JGel, an exclusive formulation of high-density memory foam blended with gel beads that are significantly more substantial than those in other gel-foams, improving the line’s temperature control performance, according to company officials.
In August, Jamison became the first U.S. mattress producer to adopt JGel in early product presentations to retailers, the company said.
Ken Hinman, senior vice president of sales and marketing, said the company’s new Gel Comfort line will retail from $1,099 to $1,999 in queen and carries a 10-year full warranty.
“The JGel component enables us to address more aggressively the issue of body temperature and its impact on the quality of sleep,” Hinman said. “Our beds are also available in a range of feels and options that will satisfy virtually any comfort preference.”
Gel Comfort mattresses incorporate the same quality foam core used in the company’s Marriott Hotel mattresses and can be used with any one of three Jamison adjustable bed bases or with the company’s high-profile, heavy-duty steel and wood foundation, officials said.
Top models feature additional memory foam layers with densities of up to five pounds, or thick, convoluted applications of the JGel component.
“We further ensure a cool and comfortable sleep experience with an active air exchange design that aids the circulation of air throughout the product,” Hinman said.
Aiming to visually communicate the cool comfort and cool sleep that the line delivers, Jamison’s Gel Comfort models have a sleek European look afforded by non-quilted, four-way super-stretch knit or cotton velour covers in shades of Arctic White.
Originally posted at Furniture Today on 11/4/2011